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3D Rendering
Generating a photorealistic image from a digital 3D model using lighting, materials, and camera simulation, often without a physical photoshoot.
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A/B Testing
Comparing two variants of a page or creative to see which performs better on a measurable goal, using controlled experiments.
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Accessibility (a11y)
Designing and building products so people with disabilities can perceive, navigate, and use them — including screen-reader, keyboard, and contrast support.
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API Gateway
A backend routing service that acts as a single entry point for API requests, managing load balancing, authentication, rate limiting, and request routing across microservices.
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Auto Layout
A dynamic design feature in Figma that lets you build responsive components and card systems that adapt automatically when their content or window size changes.
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CAC (Customer Acquisition Cost)
The total marketing and sales expenditure required to acquire a single new customer, measured to ensure acquisition efficiency against LTV.
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CI/CD Pipeline
Continuous Integration and Continuous Deployment — an automated workflow that automatically runs tests, compiles assets, and deploys code changes to production servers when code is pushed.
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Conversion Rate
The percentage of visitors who complete a desired action (sign-up, purchase). Optimizing it is the core goal of conversion-rate optimization (CRO).
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Core Web Vitals
Google’s set of real-world performance metrics (LCP, INP, CLS) used to measure loading, interactivity, and visual stability.
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Design System
A documented library of reusable UI components, tokens (color, type, spacing), and rules that keep products visually and behaviorally consistent across teams and screens.
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Design Token
The visual atoms of a design system (colors, type styles, margins, corner radii) stored as raw values (typically JSON) to maintain styling alignment across Figma and codebases.
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Flat Rate Subscription
A modern billing model where clients pay a predictable monthly or annual rate for unlimited requests and revisions, removing hourly invoicing friction.
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Frame Rate (FPS)
Frames Per Second — the speed at which consecutive static images are displayed to produce motion, where 60fps is the modern web standard for smooth, fluid rendering.
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Headless CMS
A content management system that stores content separately from the presentation layer, letting you deliver it to any frontend via an API.
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Heuristic Evaluation
A usability review methodology where design experts test an interface against a set of ten UX design principles (heuristics) to identify friction points and flow blocks.
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Hydration
The process in modern frontend frameworks where client-side JavaScript attaches event listeners and state management logic to server-rendered static HTML, making the page interactive.
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IP Transfer
Intellectual Property Transfer — the legal transfer of all copyrights, patents, source code ownership, and design rights from the creator to the client upon project completion or payment.
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Island Architecture
A pattern that ships mostly static HTML and hydrates only the interactive components ("islands"), dramatically reducing JavaScript.
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Keyframe Interpolation
The mathematical calculation of frames between two key positions in an animation timeline, determining the acceleration, deceleration, and bounce profile.
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Lottie
An open-source, JSON-based animation file format that displays vector motion animations in real-time across web and mobile platforms at extremely small file sizes.
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LTV (Lifetime Value)
The total projected revenue a single customer account generates for your business over the entire duration of their relationship with your company.
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Motion Graphics
Animated graphic-design elements — typography, shapes, and logo reveals — used to communicate information dynamically, mostly in 2D.
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MRR (Monthly Recurring Revenue)
The predictable, subscription-based revenue a business earns each month — a key metric for service and SaaS companies.
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Prototype
An interactive, clickable model of a product used to validate flows and interactions before development begins.
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Retainer
A recurring monthly fee paid in exchange for a set amount of ongoing work or access to a team’s capacity.
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Rigging
Building a digital skeleton for a 3D character or object so it can be animated realistically with movable joints and controls.
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RoAS (Return on Ad Spend)
A marketing performance metric that measures the amount of revenue generated for every dollar spent on paid advertising campaigns.
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SLA (Service Level Agreement)
A formal commitment between a service provider and a client that defines service standards, including uptime, delivery turnarounds, and support response times.
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Static Site Generation (SSG)
Pre-rendering pages to static HTML at build time for fast, secure, cacheable sites — the model used by frameworks like Astro.
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UI (User Interface)
The visual layer of a product: colors, typography, spacing, buttons, and layout that users see and interact with.
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UX (User Experience)
The overall experience a person has when interacting with a product — covering usability, logic, flows, and how intuitively tasks can be completed.
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White Label
A service or product produced by one company that another company rebrands as its own — letting agencies resell work under their own name.
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Wireframe
A low-fidelity, structural layout of a page or screen that focuses on hierarchy and content placement before any visual styling is applied.
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